![]() To resolve this, our solution was to remove the need to authenticate a business owner with a password by creating a passwordless login. Our data showed that we sent one of these errors about 7,500 times a day. This password has been used in the past year.This password is insecure, please try a different one.Please choose a password of at least 6 characters.Oops, the passwords you entered don’t match!. ![]() However, if they forgot their password, it could be a frustrating experience for them to continue into the app.Ī typical Reset Password flow looked like:Īfter receiving their Reset Password link, they were presented withĭepending on what the users entered into the two input boxes, they could receive the following error messages: Our data revealed that as of April 2017, most business owners used password-based logins to sign into their business owner account. Through this adjustment we wanted to ensure it was easy to restart advertising right where they left off. However, businesses quickly adjusted to the local regulations, while implementing health and safety precautions to keep their staff and customers safe. As various teams at Yelp were focused on developing features to help businesses adapt to COVID-19, some teams were looking ahead and developing features that would help businesses in the later stages or after the pandemic.Įarly on in the pandemic, we saw some businesses pause advertising on Yelp as government regulations required many businesses temporarily close or limit their operations.
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